start here: get the free Know Your Numbers workbook →
← the letters

No. 11 · letter eleven

Revenue is not wealth.

On the top line, the bottom line, and where the money is actually made.

Ask a room of accomplished people what they earn and they will tell you their salary. Fast, and to the dollar. It is the number on the offer letter, the number at the dinner party, the number that quietly ranks everyone. It feels like the answer to "how am I doing."

It is the top line. And you of all people know what the top line is worth.

In business you learned this early. Revenue is vanity. Profit is sanity. Cash is reality. A company can post enormous revenue and quietly bleed to death, because the only number that builds anything is what is left after the money goes back out. You would never confuse a company's sales with its wealth. You know they are different books entirely.

Your salary is your revenue. It is not your wealth. Two women can earn the identical number and live in completely different financial realities, and the whole difference sits in the gap between what comes in and what goes back out. One is building. One is running in place in a nicer outfit. The top line cannot tell them apart. Only the gap can.

So this week, one rep. Put two numbers next to each other. Your real monthly engine, from the last letter. Your real monthly spending, from the letter before it. Subtract. The number you are left with, positive or negative, is the only number that has ever built or eroded wealth in your life.

If it is negative, that is not a verdict on you. It is the first honest thing, and honest is where all of this starts. If it is positive, look at it carefully, because that gap is your only raw material. Every future thing you want, the freedom, the giving, the not-worrying, is built out of that one figure and nothing else. Not the salary. The gap.

The world will keep asking you what you make. Let it. You will quietly know the better number.

Quietly, Aleesha